James Whitfield is a cloud technology analyst with over a decade of experience in cloud infrastructure and digital transformation.
The Life Cycle of a Cult tends to be defined by distinct phases.
An inspiring figure or coaches propose a new and transcendent idea that promises a solution for alienated and vulnerable people.
So here we are. They’re getting ready to storm the compound in Australia. Pressure is mounting. Smoke is rising from within. A lone figure, vulnerable, anxious, the phrase ATTACKING MINDSET smeared across his chest in chicken blood, has stumbled into view and is being led away in secrecy to a different team elsewhere.
Remember the beginning, when everything was fresh? The era of early Bazball, of Bazball without brains.
Team architects offer a reboot, a brighter tomorrow, support, redemption together with shared faith in the philosophy.
What did it represent initially? A team united enjoying success. Body art. Strength. Jawlines. Elite male wellness energy. Of course, England’s players often say it’s not a real term, which is funny as it’s denied, what did we see?
Yet it’s clear what it is. It’s the batsman executing a stroke so unconventional it has to be pixelated. It’s the adrenaline of the captain in his final form, a demeanor suggesting: focused titan, strong features, natural look, truly contemporary you half-expect to notice and see him playing on the ground stripped to the waist embracing nature.
It’s the batsman continuing to have permission to talk in press conferences, resembling a cheerful animal formally attired, expressing thoughts like we’re challenging norms. And yes, the atmosphere, for a significant period, was entirely positive.
Growth phase. Unity enforced by rote learning of mantras. These principles can appear contradictory as a test of “true belief”.
Does anyone else feel? The criticism, the fury, the feeling of letdown after the first Ashes Test defeat seems too strong, overdone. England batted badly during the match, as history shows. They were savaged in the field during a brief period as the bowling and captaincy fell apart, outplayed by the opponent playing aggressively but smarter, adjusting to the pitch, an athlete shining with brilliance.
Currently, we see the attacks, the frustration, the view of the sport as a kind of abomination. The consensus is that defeat must be total, they must be humbled, to be cleansed, obliterated, overwhelmed by the vengeful purity of Mitchell Starc’s movements, the simple basics of the bowler, seen enjoying achievements humbly like he’s just been given a pleasant gift. What impact will this have?
Problems arise due to setbacks. However, faults are ignored. It turns to hatred of the outside world.
The fact remains, approaching from the second Test, we’ve entered an intriguing moment in the story of this thing. England could quite easily win overseas through aggressive play. More likely, defeat could come swiftly. Should they fail it feels like we really might be entering the decline.
Prior to that, a couple of points worth saying on the topic. In the past, back in those heady early days, of light and heat, I wrote an article suggesting Bazball was a cult. There was outrage, which proved the point as it’s known a method to show something definitely isn’t a cult is if supporters respond with anger objecting to the questioning of the philosophy.
What has happened recently are fascinating. It seems that hating Bazball has turned into a movement. We have a uniformly angry internet, disappointed commentators, pictures of upset followers overseas missing out on play, like a room full of people wanting fairness.
Conversely, we have the wider backdrop of the opponent’s mixed deep-seated frustration at these weirdly passive-aggressive buccaneers, out there saying, hey, that thing you love and have honed to distinguish yourselves from the opposition, well, it’s all a bit of a gag after all.
Here lies the truth. All movements are similar. The approach was a phenomenon because cricket is a cult. Or at least, the team has long been exclusive, a group, an elite gathering, an insular community with two hundred years of ceremonial past behind it. It has long been where entry is limited. It’s the imperial sport of England, the early image-makers. And guess what, the country is a phenomenon, a system of unknown levels, a place that literally still has a king.
The team have been sealed up in this environment from a young age. Seeking change, to foster positivity, they are simply replicating their upbringing, building another enclosure, a closed circle, but now with 15 cool guys and a leader who wants you to be yourself provided you conform.
Live where your feet are. Run towards the danger. However much you change, you’re always basically in the same place.
With this mind, it is perhaps the moment to have some sympathy for the approach, to acknowledge its merits, that are numerous. What does it represent? Promoting liberation. Defying norms. Batting aggressively|Attacking with
James Whitfield is a cloud technology analyst with over a decade of experience in cloud infrastructure and digital transformation.